The 2008 Anti French demonstrations in China: Learning from a social media crisis

Résumé En Fr

In this article we propose to revisit the China of April 2008 and ponder on one major event that happened that year: the boycott of the Carrefour stores which resulted in a unprecedented display of demonstrations and protests. After having proposed an original theoretical framework (the information cascade), we move on to carry out a detailed reading of this case in order to learn from it and have a better understanding of current crises.

Cet article étudie les manifestations anti-françaises de 2008 et comment Carrefour a réagi. En utilisant un cadre théorique original (les cascades d'information), nous augmentons la compréhension de la gestion de ces crises et en tirons des enseignements qui ne sont pas évident a priori.