30 mai 2016
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info:eu-repo/semantics/altIdentifier/doi/10.20873/uft.2447-4266.2016v2especial1p251
info:eu-repo/semantics/OpenAccess
Arabie Bezri Bezri Hermont et al., « DILMA ROUSSEFF COMMUNICATION: crisis and social media », HAL-SHS : études de genres, ID : 10.20873/uft.2447-4266.2016v2especial1p251
The idea that motivates this paper is to discuss the political communication in second term of President Dilma, in the context of Brazil in growing process of mediatization. The interactions that take place in societies that are in process of mediatization are sometimes surprising. After the phenomenon that became known as "panelaço", during the speech at the Women's Day (8 March 2015) , the presidency changed communication format, with the decision of communicate its message on May 1, Labor Day, only in social media, and not by television and radio, as in previous years.