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13 janvier 2017
- handle: 10670/1.qmknxq
- halshs: halshs-01698318
- doi: 10.1080/00036846.2017.1282142
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info:eu-repo/semantics/altIdentifier/doi/10.1080/00036846.2017.1282142
Mots-clés
individual well-being" "risk"Sujets proches
Welfare (Personal well-being) WellbeingCiter ce document
Nawel Ayadi et al., « Increasing consumer well-being: risk as potential driver of happiness », HALSHS : archive ouverte en Sciences de l’Homme et de la Société, ID : 10.1080/00036846.2017.1282142
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Résumé
This article investigates the relation between risk and individual well-being. We propose a theoretical model of happiness that makes a distinction between ex ante evaluations of happiness and ex post assessments. The main assumptions of the model are tested through three studies based on anchoring vignettes. We show that, even if, ex ante, consumers fear high risk and do not associate it to a high level of happiness, their ex post evaluation of well-being is generally higher when identical consequences result from a high-risk situation than from a low-risk situation. Control over risk-taking reinforces the gap between ex ante and ex post measures of happiness. Thus, our article provides empirical evidence about a positive relation between risk and individual well-being, suggesting that risky experiences have the potential to increase consumer well-being