Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment
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- handle: 10670/1.qw0vd6
- hal: hal-02105376
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Commonwealth, The Administration Political thought Government Political theory Civil government Commonwealth, The Science, Political Administration Politics Administration Frenchmen (French people) Human emotions Passions Feelings Administration Public administration--Law and legislation Law, Administrative Estates, Administration of AdministrationCiter ce document
Pierre Valette-Florence et al., « Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment », HAL-SHS : droit et gestion, ID : 10670/1.qw0vd6
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