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1 décembre 2019
- handle: 10670/1.r4z96h
Ce document est lié à :
10.7764/cdi.45.1562
info:eu-repo/semantics/openAccess
Sujets proches
Support systems, Social Networking, Social Networks, Social Social networking Social support systems Use of Networks, SocialCiter ce document
Belén Monclús et al., « A discrete proposal: Appeals to the social networks of popular programmes in Europe », Cuadernos.info, ID : 10670/1.r4z96h
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Résumé
: This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017. The aim is to identify how the attention of social audiences is sought while the broadcast is taking place and what form these appeals acquire in the narrative and structure of formats. The content analysis shows the resources and strategies used, the differences according to country, channel ownership and programme genre, and the hegemonic use of hashtags and the unique strategies of info-show in commercial channels.