MISS NUMERIQUE AND LA POSTE: NEW HORIZONS!

Résumé En

The aim of the case study is to determine a new business relationship between La Poste Group and the start-up, miss numerique. This should be based on a thorough understanding of the business model of each of the two companies, in the context of a major strategic positioning for each of the two players.It will also enable learners to deal with a problematic which is both strategic and marketing-oriented. This in turn should lead them into making a decision regarding the future business relationship between the two companies (analysis and choice of investment project). Using this approach, the case is particularly unusual, since it does not concentrate on one company or sector, but rather on the relationship between two companies faced with considerable challenges.This is a real case study. The teaching Faculty at ICN Business School worked from information provided by the two companies and very kindly approved by the Mail Deliveries Department of the Groupe La Poste and by Monsieur Julien Laurent, President and CEO of miss numerique. The case can be used as a single case study focusing mainly on a business relationship, or in separate sections looking at the Groupe La Poste, then at the strategic positioning of the start-up, miss numerique. Finally, a third possibility would be to concentrate on the present and future business relationship between the two companies.