2013
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PASOS. Revista de Turismo y Patrimonio Cultural
Pablo Díaz-Rodríguez et al., « Destination image, image at destination. Methodological aspects », PASOS. Revista de Turismo y Patrimonio Cultural, ID : 10670/1.rsd1cm
"Today, the part played by the image in the development of tourism, and, specially, as a diffe- rentiation element of a destination area is widely acknowledged. This is reflected to a great extent in the literature that focuses its interest on identifying the variables that motivate the purchase or stimulate the decision process. However, the reference to feedback processes or image control mechanisms as well as their creation, is surprising. An approach model to these processes will be exposed in this article."