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2 juin 2014
- handle: 10670/1.rx42jb
- hal: hal-01381190
- doi: 10.1007/978-3-662-43459-8_15
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Ted Saarikko, « Here Today, Here Tomorrow: Considering Options Theory in Digital Platform Development », HALSHS : archive ouverte en Sciences de l’Homme et de la Société, ID : 10.1007/978-3-662-43459-8_15
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Past decades have seen business platforms proliferate not only as a means to collaborate, but also decrease time-to-market and promote innovation. However, extant literature tends to dichotomise platforms, perceiving them as either strategic resources or technical systems. Applied to digital platforms, we argue that options theory offers a potential means to reconcile the operand and operant perspectives of platform artefacts. We illustrate our point via a case study of a firm that has gradually developed a product that enables mobile communication into a digital platform that provides a wide range of customers with services from several different suppliers. This study contributes to our understanding of digital platforms as it describes how design choices by a provider can affect flexibility and continued development of new services.