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2004
- handle: 10670/1.rx7yoh
- 0214-9915
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http://www.redalyc.org/revista.oa
Psicothema
Mots-clés
PsicologíaSujets proches
Tourist traffic Tourism--Economic aspects Tourist trade Tourist industry Holiday industry Tourism industry Operators, Tour (Industry) Tourism operators (Industry) Tour operators (Industry) Visitor industry Travel industry Methods of analysis Analysis and chemistry Analytical methods Chemical analysis Analysis methods Analysis and examinationCiter ce document
Eduardo Picón Prado et al., « Segmentation of the Spanish domestic tourism market », Psicothema, ID : 10670/1.rx7yoh
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Résumé
"A common goal in tourist sector planning is assessment of the demand for a given destination or destinationtype. For effective development of a marketing mix it is very useful to first categorize the touristpopulation into homogenous groups, or segments. The principal aim of the present study was tocategorize the Spanish adult population as regards tourism preferences. A conjoint analysis procedurewas used to characterize subjects on the basis of preferences for hypothetical destinations showing differentattribute combinations, and cluster analysis was then used to identify subject groups on the basisof these preferences. Our results indicate the existence of 8 well-defined subject groups. The characteristicsof these groups were explored on the basis of questionnaire data, using analysis of residualsto identify statistically significant associations."