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2007
- handle: 10670/1.sjgx5o
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Esteem Deference Political demonstrations Political rallies Rallies (Demonstrations) Marches (Demonstrations) Political marches Public demonstrations Concentration (Psychology) Image publicitaire Utilisation publicitaire Représentation publicitaire Considération Déférence Égard Désordres Droit de manifestation Troubles politiques Sit-in Défilés de protestation Troubles sociaux Marches de protestation Manifestations de rue Rassemblements sur la voie publique Réunions sur la voie publique Paradoxes Raisonnement paradoxal Concentration (psychologie) image-représentationCiter ce document
Montserrat López Díaz, « Des formes du paradoxe dans la publicité », La linguistique, ID : 10670/1.sjgx5o
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This article examines the role of paradox, a figure of speech which has not been studied very much yet in its discursive manifestations. Paradox consists in joining words or formulas which are contradictory and incompatible with each other or with respect to the visual image or common sense. In this way, the readers are surprised, and thus their attention is held for longer, which is one of the goals of advertising.