28 novembre 2019
info:eu-repo/semantics/OpenAccess
Meriem Mengi Elayoubi, « Entrepreneuriat régional : le rôle de la communication entre acteurs dans le réseau local. Une application dans le sud-ouest de la France », HAL-SHS : droit et gestion, ID : 10670/1.sq6ab7
Social networks stimulate business growth by creating opportunities, reducing transaction costs and develops knowledge exchange (Cavallo et al. 2018). However, conceptual and empirical research on the importance of the regional network on entrepreneurial decisions is still rather limited. Therefore, the purpose of this research is to explore the perception of local ecosystem through the lens of business founders. An exploratory study is conducted in order to better understand entrepreneurs behavior within their environment. Fifteen qualitative interviews reveal that local networking is systematically considered as playing an important role in the start-up creation. Therefore, communication among actors of entrepreneurial ecosystem is perceived as a key variable that actually creates conditions for network dynamism. This research concludes by discussing the main results obtained and focuses on the importance of interactions between local actors, through a communicative ecosystem.