An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

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20 août 2018

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info:eu-repo/semantics/altIdentifier/doi/10.2139/ssrn.3235207

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Elodie Gentina et al., « An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism », HAL-SHS : droit et gestion, ID : 10.2139/ssrn.3235207


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What causes adolescents to develop consumer' ethical beliefs? Prior research has largely focused on the negative influence of peers and negative patterns of parent-child interactions to explain risky and unethical consumer behaviors. We take a different perspective by focusing on the positive support of parents and peers in adolescent social development. An integrative model is developed that links parental and peer support with adolescents' self-worth motives, their materialistic tendencies, and their consumer ethical beliefs. In a study of 984 adolescents, we demonstrate support for a sequential mediation model in which peer and parental support is positively related to adolescents' self-esteem and feelings of power, which are each associated with decreased materialism as a means of compensating for low self-worth. This reduced materialism is, in turn, associated with more ethical consumer beliefs.

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