2001
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Estudios sobre las Culturas Contemporáneas
Jose Marques de Melo, « La telenovela brasileña: de gata cenicienta a reina mediática », Estudios sobre las Culturas Contemporáneas, ID : 10670/1.t2ffd9
"Analysis of the coverage done by the printed media on "telenovelas"(Latin American soap operas), popular programmes daily released bytelevision networks in Brazil. The results confirm the hypothesis of thesocial legitimation of this format of the TV fictional genre, early rejectedby the cultural elites in the country. Through strategies of agendasettingthe cultural industries gained recognition of the prestige papersand stimulated the participation of TV fans in the debate of public issues."