Publicidad y modernidad en Colombia: apuntes para una comprensión del relato publicitario de la modernidad
Fiche du document
2006
- handle: 10670/1.tb8jpw
- 0120-4823
Ce document est lié à :
http://www.redalyc.org/revista.oa
Signo y Pensamiento
Mots-clés
Comunicación account modernity publicity consumptionSujets proches
Communication, Primitive Mass communication Advertising--Retail trade Advertisements Store advertising Advertising, Consumer Ads Commercial speech Retail advertising Advertising, Retail Consumer advertising Speech, Commercial Advertising, Store Anuncios publicitarios Publicidad comercialCiter ce document
Patricia Bernal et al., « Publicidad y modernidad en Colombia: apuntes para una comprensión del relato publicitario de la modernidad », Signo y Pensamiento, ID : 10670/1.tb8jpw
Métriques
Partage / Export
Résumé
"This article makes a general introduction of the premises,both theoretical and historical, from which the research onColombian modernity as narrated by publicity: 1900-1950was carried out. Among such premises are the debate onthe role of publicity in building Colombian modernity,and the analysis of the function of the calculation - need- desire trilogy in consumer decision making. Finally, themethodological design is presented along with some partialresults and conclusions."