Don't worry, superheroes are on our side: The use of company's products in annual reports for impression management. The case of Marvel from 1992 to 1995
Sébastien Rocher et al., « Don't worry, superheroes are on our side: The use of company's products in annual reports for impression management. The case of Marvel from 1992 to 1995 », HAL-SHS : droit et gestion, ID : 10670/1.tj3d7c