Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries
Fiche du document
2016
- handle: 10670/1.tnfyn3
- hal: hal-01489482
- doi: 10.1016/j.jbusres.2016.11.008
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2016.11.008
Sujets proches
Shoppers Customers (Consumers)Citer ce document
Julia Pueschel et al., « Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries », HAL-SHS : droit et gestion, ID : 10.1016/j.jbusres.2016.11.008
Métriques
Partage / Export
Résumé
This research investigates counterfeit luxury consumption in the Gulf Cooperation Council (GCC) countries, where consumers are so affluent that their consumption of counterfeit goods is surprising. An exploratory quantitative survey conducted in the United Arab Emirates demonstrates that though GCC nationals do purchase counterfeit luxury products, the perceived performance, psychosocial, and moral risks might prevent them from the engagement in such consumption. Based on 19 in-depth interviews, a follow-up qualitative study identifies the strategies Emiratis use to cope with the cognitive dissonance that occurs from the perception of those risks. The findings are of major interest for public policy makers and luxury brand managers fighting counterfeiting.