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1 mars 2009
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- handle: 10670/1.twnw1h
- hal: hal-02312451
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Reviews Reviews Reviews Theater reviews Reviews Television plays--Reviews Television reviews Scientific research Science research Science--Research Service of process Service of papers Abuse of process Process Reviews Newspapers--Sections, columns, etc.--Book section Book reviews ReviewsCiter ce document
Agnès Nairn, « The positive power of the reviewing process », HAL-SHS : droit et gestion, ID : 10670/1.twnw1h
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This article presents the author's thoughts on the peer reviewing process in publishing. The author reflects on the community of marketing researchers and how peer reviews help them reach their goal of knowledge advancement. The author describes the review procedure, emphasizing the importance of timeliness, positivity, and reputation. Information is also provided on looking at research papers for their abstracts, backgrounds, literature reviews, research objectives and methodology, and conclusions based on findings.