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2019
- handle: 10670/1.u1a807
- hal: hal-02043654
- doi: 10.1504/IJESB.2019.097741
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1504/IJESB.2019.097741
Mots-clés
Wine spectator rating Wine ratings Reward based model Donation based model Financing Crowdfunding Innovation Wine industry Promotion Marketing Robert Parker Rating Innovation technology Consumer engagementSujets proches
Crowd financing CrowdfundingCiter ce document
Nirjhar Nigam et al., « Can crowdfunding promote innovation in the wine industry ? », HALSHS : archive ouverte en Sciences de l’Homme et de la Société, ID : 10.1504/IJESB.2019.097741
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Résumé
In this paper we study 3 leading crowdfunding platforms, specific to the wine industry, and analyse how these platforms have opened up new channels of innovation in wine industry, in meeting financing needs and in promoting consumer-winemaker engagement. The platforms are: Cruzu from the United States, Fundovino from France and Naked Wines headquartered in United Kingdom. We also study the challenges wine makers face, and how crowdfunding helps mitigate these issues. We observe that crowdfunding can be a viable means to bridge the financing obstacle which exists for bootstrapped projects or those which were unable to obtain support from the traditional financing sources such as the banks. We manually collect data from these platforms in order to highlight how innovations have been fostered via crowdfunding. We further demonstrate that improved engagement levels between consumers and producers, creates a win-win scenario for everyone