“Terroir, My Beautiful Terroir, Is My Wine the Best One?” An Exploratory Investigation of Terroir Impacts on French Wine Consumers
Fiche du document
18 août 2020
- handle: 10670/1.v5q0az
- hal: hal-04510740
Mots-clés
Terroir wine involvement album online methodSujets proches
Scientific research Science research Science--Research Supraliminal perception Shoppers Customers (Consumers)Citer ce document
Julien Couder et al., « “Terroir, My Beautiful Terroir, Is My Wine the Best One?” An Exploratory Investigation of Terroir Impacts on French Wine Consumers », HAL-SHS : droit et gestion, ID : 10670/1.v5q0az
Métriques
Partage / Export
Résumé
This research investigates the perception of terroir by wine consumers and how this perception will affect their behaviors. Two different studies were hence conducted: an exploratory qualitative study rooted in the application of an innovative qualitative projective method, the album online (A.O.L., Vernette 2007) first investigates how the customer perceives terroirs. Then a quantitative one, investigates the impact of the different dimensions of terroir on consumer proselytism assessed in this research through WOM (123 respondents).