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Date
2018
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Périmètre
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- handle: 10670/1.vhu5eo
- hal: hal-01951670
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info:eu-repo/semantics/OpenAccess
Mots-clés
Emotions Marketing theory Consumer experience Consumption experience Experiential marketingSujets proches
Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketingCiter ce document
Damien Chaney et al., « Consumption experience: past, present and future », HAL-SHS : droit et gestion, ID : 10670/1.vhu5eo
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Résumé
The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience.