Product innovation agility on business performance: The role of market and learning orientation

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Auteurs
Date

2020

Discipline
Type de document
Périmètre
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Identifiants
Source

Contaduría y Administración

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Ce document est lié à :
http://www.redalyc.org/revista.oa

Collection

REDALYC : Red de Revistas Científicas de América Latina y el Caribe, España y Portugal

Organisation

Red de Revistas Científicas de América Latina y el Caribe, España y Portugal

Licence

Contaduría y Administración

Mots-clés Und

Administración y Contabilidad M31 L25 Market orientation Learning orientation Business performance

Sujets proches En

Direction, Sense of

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Mulyana Mulyana et al., « Product innovation agility on business performance: The role of market and learning orientation », Contaduría y Administración, ID : 10670/1.vs478u

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Résumé 0

"This paper aims to investigate the effect of market orientation (MO), product innovation agility (PIA) and Learning orientation (LO) on business performance (BP). Data were collected from 205 creative industries in Indonesia and were analyzed by using Structural Equation Modeling (SEM). The result shows that market orientation, product innovation agility and learning orientation affect business performance. Furthermore, product innovation agility mediates the correlation of market orientation and learning orientation on business performance. This paper contributes to solve the results of previous studies on the relationship between market orientation, learning orientation and business performance."

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