Tourism and gastronomic offers as a product for the local development of the Chone canton, Ecuador

Résumé 0

The objective of the research is to design a gastronomic tourist circuit in the Chone Canton, in the province of Manabi, Ecuador. The methodology used to develop the circuit consists of four phases, which begins with the conduction of a market research, with the identification of the supply, demand and competition, obtaining an updated profile of potential customers. In the second phase of work, a situational analysis with an assessment of the tourist and Manabitian gastronomic attractions, in the canton, is carried out. The third phase of work includes the design and description of the gastronomic circuit, the pricing, control activities and monitoring. In the fourth phase different marketing strategies focused on positioning and distribution of the proposed circuit are proposed. Finally, the design and implementation of gastronomic tourist circuit in the Chone canton is a contribution to the enhancement of the values of the Manabitian typical food and a boost in strengthening tourism in the development of new destinations in Ecuador.