Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regions
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1 septembre 2017
- handle: 10670/1.vyomfi
info:eu-repo/semantics/openAccess
Mots-clés
Google Trends domestic tourism search data Portugal big dataSujets proches
Tourist traffic Tourism--Economic aspects Tourist trade Tourist industry Holiday industry Tourism industry Operators, Tour (Industry) Tourism operators (Industry) Tour operators (Industry) Visitor industry Travel industryCiter ce document
Gorete Dinis et al., « Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regions », Tourism & Management Studies, ID : 10670/1.vyomfi
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Résumé
Over the last years, we observed an exponential growth in the number of tourism consumers that use the Internet as a source of information during a destination selection process. Google Trends is a tool that displays data, almost in real time, on the interest of people in a particular topic based on search trends. This paper demonstrates that Google Trends is a tool that can provide useful and relevant information about the interests of individuals in relation to domestic tourism destinations at national and regional levels. Our findings indicate that overnights spent in hotel establishments by the residents in Portugal are strongly correlated with the Google index, mainly in mainland Portugal, Alentejo and Algarve regions, and that the results improve when more municipalities names and the national or the regional tourism brands are included as search terms