Influences of alliance wide rewards on the perceived alliance brand image, and its relationships with alliance brand equity, perceived value, customer satisfaction and brand loyalty
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3 mai 2021
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- handle: 10670/1.w0ia00
- hal: hal-03556420
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Standard of value Commonwealth, The Administration Political thought Government Political theory Civil government Commonwealth, The Science, Political Administration Politics Administration Equity--Law and legislation Chancery Customer satisfaction Administration Public administration--Law and legislation Law, Administrative Estates, Administration of AdministrationCiter ce document
Vikrant Janawade et al., « Influences of alliance wide rewards on the perceived alliance brand image, and its relationships with alliance brand equity, perceived value, customer satisfaction and brand loyalty », HAL-SHS : droit et gestion, ID : 10670/1.w0ia00
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