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2014
- handle: 10670/1.w7ox1f
- 0035-0451
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Revista Signos
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Humor, satire, etc Cartoons, satire, etc Jokes Anecdotes, facetiae, satire, etc Satire Ludicrous, The Facetiae Jokes Wit and humor, Primitive Humor Ridiculous, The Bons mots Jests Facetiae Ana Humor Humor, satire, etc Cartoons, satire, etc Anecdotes, facetiae, satire, etcCiter ce document
Razvan Saftoiu et al., « Humor as a branding strategy in political discourse. A case study from Romania », Revista Signos, ID : 10670/1.w7ox1f
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Résumé
"In this paper we discuss the construction and consolidation of the political brand ‘The Tribune-Jester’ in relation to the use of ethnic humor in the form of joking in Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor. The data come from transcripts of the meetings from the internet section ‘Parliamentary Debates’ of the Senate and are analyzed using concepts from discourse analysis, pragmatics and conversation analysis. Under the guise of humor, the Member of Parliament (MP) profits by the rules of parliamentary politics and succeeds in portraying himself as a populist politician, in rebelling against the establishment and in voicing his nationalistic attitudes."