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2019
- handle: 10670/1.wa52tg
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Nudge Agile Innovation Persuasive Communication External and Internal Communication Consumer BehaviourSujets proches
Communication, Primitive Mass communicationCiter ce document
Christian Dianoux et al., « Nudge: A relevant communication tool adapted for agile innovation », Journal of Innovation Economics & Management, ID : 10670/1.wa52tg
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This research aims to show the interest of nudges as a communication tool for organizations involved in an agile innovation approach. It describes how the flexibility, adaptability and low cost of nudges strengthen the ability of the organizations that use them to improve their agility. From a literature review on the nudges and agile innovation concepts, we propose a typology of nudges with a managerial orientation. Based on this typology we show in a last section how nudges represent a tool that is perfectly suited to innovative organizations wishing to develop their agility, whether in the context of their communications to their employees or their customers. Lastly, research perspectives are envisaged around the concept of agile communication. JEL Codes: M37, M15, M14