Acting for Good, Being Good or Feeling Good? Exploring Factors Influencing Individual Investors’ Willingness to Invest in Green Funds
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19 juin 2024
- handle: 10670/1.wr6pwd
- hal: hal-04624853
- doi: 10.1016/j.frl.2024.105736
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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.frl.2024.105736
http://creativecommons.org/licenses/by/ , info:eu-repo/semantics/OpenAccess
Mots-clés
Green Investment Individual Investors Altruism Impact Investing Warm Glow Sustainable Finance JEL Classification: D14 G11 G41 G51 Q54Citer ce document
Fabrice Hervé et al., « Acting for Good, Being Good or Feeling Good? Exploring Factors Influencing Individual Investors’ Willingness to Invest in Green Funds », HAL-SHS : économie et finance, ID : 10.1016/j.frl.2024.105736
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Résumé
This paper empirically investigates the determinants of willingness to do good of green investment within a real-world context. Using data from a questionnaire administered between December 2021 and January 2022 to French individual investors, we find that “being good” (altruism) and “acting for good” (perceived impact) exert a substantial influence on both the decision-making process and the amount invested in green funds, while positive emotions (warm glow) are not significantly linked. This research highlights the core importance of altruism in green investment decision.