21 février 2015
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info:eu-repo/semantics/altIdentifier/doi/10.4185/RLCS-2015-1040en
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Jesús Díaz-Campo et al., « Latin American leaders on Twitter. Old uses for new media during political crises », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10.4185/RLCS-2015-1040en
Introduction. Twitter has evolved into an important medium for political communication. However, research on Twitter has focused almost exclusively on its use in electoral campaigns. Objectives. This article analyses the use that the main Latin American political leaders make of Twitter as a communication channel. Method. Content analysis was applied to 688 tweets posted by ten political leaders in two different time periods, one of them characterised by the attention paid by the media to a political scandal. The content analysis focused on identifying the different types of messages posted and the direction of their discourse. Results and conclusions. Based on this analysis, we concluded that there is still no common strategy to use Twitter in times of crisis among the Latin American political leaders in the government and the opposition.