Building Compliance, Manufacturing Nudges: The Complicated Trade-offs of Advertising Professionals Facing the GDPR
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2023
- handle: 10670/1.xkzp7v
- isbn: 9783031265679
- hal: hal-04158111
- doi: 10.1007/978-3-031-26568-6_10
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info:eu-repo/semantics/altIdentifier/doi/10.1007/978-3-031-26568-6_10
info:eu-repo/semantics/OpenAccess
Mots-clés
Nudge consent GDPR - General Data Protection Regulation Compliance Online advertising M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M37 - AdvertisingSujets proches
Compliant behavior Advertising--Retail trade Advertisements Store advertising Advertising, Consumer Ads Commercial speech Retail advertising Advertising, Retail Consumer advertising Speech, Commercial Advertising, StoreCiter ce document
Thomas Beauvisage et al., « Building Compliance, Manufacturing Nudges: The Complicated Trade-offs of Advertising Professionals Facing the GDPR », HAL-SHS : droit et gestion, ID : 10.1007/978-3-031-26568-6_10
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Résumé
This chapter examines nudges from a producer perspective. Our study of GDPR compliance by online advertising professionals shows that the design of consent collection interfaces is the point of crystallization of technical, economic, legal and moral issues. We can thus in certain configurations consider nudges as "impossible designs" seeking to integrate contradictory objectives and moralities, rather than the only result of self-interested calculations and intended actions. In Spring of 2018, new dialog boxes popped up all over the web, asking European Web users, in various formats and terms, for permission to collect their personal data (mainly in the form of cookies, hence their labelling as 'cookie banners'). These interfaces offer choices: that of accepting or refusing cookies, or that of managing personal data collection and usage. But most of these interfaces are designed to secure