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2016
- handle: 10670/1.xmovz9
- 1698-5117
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http://www.redalyc.org/revista.oa
Universia Business Review
Mots-clés
Administración y Contabilidad Strategy Competitive environment Restructuring a business portfolio Formulation and implementation of strategySujets proches
Nurture and nature Nature versus nurture Genetics and environment Nature--Nurture Environment Heredity and environment Environment Ecological science Environmental biology Bionomics Ecological sciences Environment Balance of nature Oecology Biology--Ecology Ecological processes EnvironmentCiter ce document
Enrique de Diego Ruiz et al., « New Strategic Direction and Restructuring: The NH Hotel Group Case », Universia Business Review, ID : 10670/1.xmovz9
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Résumé
"This article seeks to analyze the change in direction of NH Hotel Group, which, as a consequence of the transformations in its strategic environment and the economic crisis, found it needed to face the future by implementing a strategic plan and restructuring its business portfolio. The document sets out the phases it followed in the implementation of the plan and shows the positive evolution it has experienced, analyzing the company’s historical evolution through a study of secondary sources. We conclude that the NH Hotel Group case supports the affirmation that the definition and execution of an appropriate strategic plan helps improve company results, with flexibility being equally important in the implementation in order to adapt to possible changes in the environment."