How can socio-economics crisis promote sustainable behavior in rural regions? : The case of the farm M. Libânio S.A. in Brazil
Fiche du document
9 juillet 2017
- handle: 10670/1.xq831v
- hal: hal-01594114
- PRODINRA: 402193
http://creativecommons.org/licenses/by-sa/ , info:eu-repo/semantics/OpenAccess
Mots-clés
economical crisis cocoa sustainable agriculture développement rural crise économique cacao agriculture durable brésilSujets proches
Companies Partnership--Law and legislation Businesses Firms Companies Enterprises Business organizations Organizations, Business farm farm-stead homesteadCiter ce document
Givago Barreto Martins dos Santos et al., « How can socio-economics crisis promote sustainable behavior in rural regions? : The case of the farm M. Libânio S.A. in Brazil », HAL-SHS : droit et gestion, ID : 10670/1.xq831v
Métriques
Partage / Export
Résumé
In this paper, we aim to discuss what are the motivations that drive companies to adopt sustainable development principles. Precedent literature shows that the main motivations rely on contextual, organizational and individual factors that are directly related to the companies’ leaders. In the production of cocoa in Brazil, a severe economic crisis linked to phytosanitary disease causes damage to crops but also to the social level by an explosion of unemployment of many small producers who have lost everything. The group M. Libânio took the initiative to propose partnerships contracts with 40 families to welcome them on the farm and to share the results of the production. This initiative also served the group to legitimize its commitment in sustainable production that has certified products by Rainforest Alliance and opened the North American market.