Innovation and marketing externalities in natural resources clusters: The importance of collaborative networks in Chile and Scotland
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2008
- handle: 10670/1.xz6gd9
- 1012-8255
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http://www.redalyc.org/revista.oa
Academia. Revista Latinoamericana de Administración
Mots-clés
Administración y Contabilidad salmon clusters social networking Marketing externalities and innovationSujets proches
Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketingCiter ce document
Christian Felzensztein, « Innovation and marketing externalities in natural resources clusters: The importance of collaborative networks in Chile and Scotland », Academia. Revista Latinoamericana de Administración, ID : 10670/1.xz6gd9
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Résumé
"This study explores the development of joint marketing activities and alliances between firms operating in salmon farming clusters in Scotland and Chile. The results suggest that social networking has a greater influence than geographic proximity in facilitating inter-firm cooperation in marketing activities, which may help to create new cooperative long-term competitive strategies among firms. The study also explores whether levels of inter-firm cooperation differ between countries with distinctly different levels of social collectivism."