Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”
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- handle: 10670/1.y2u446
- hal: hal-04173766
- doi: 10.1177/14705931211010879
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info:eu-repo/semantics/altIdentifier/doi/10.1177/14705931211010879
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Domen Bajde et al., « Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory” », HAL-SHS : sociologie, ID : 10.1177/14705931211010879
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This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.