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9 août 2021
- handle: 10670/1.y51nh0
- hal: hal-03329119
- doi: 10.1515/9781501508059-010
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info:eu-repo/semantics/altIdentifier/doi/10.1515/9781501508059-010
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Addresses Papers, Collected (Anthologies) Orations Collected papers (Anthologies) Discourses Addresses Lecturing Speaking DiscoursesCiter ce document
Florence Allard-Poesi et al., « Strategizing », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10.1515/9781501508059-010
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Résumé
In this chapter, we use Austin’s view of performativity as a framework to comprehend the effects of strategic discourse on strategic outcomes. Our review of the literature reveals a paradox: On the one hand, and contrary to what many managers believe, strategic discourses have limited illocutionary power - they seldom engender the reality they describe. On the other hand, strategic discourses have important perlocutionary effects - for instance, they have a significant impact on organizational members’ identity. In the conclusion of our chapter, we outline some avenues for future research on the performativity of strategic discourses.