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2013
- handle: 10670/1.yr5s1e
- 1856-1594
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Orbis. Revista Científica Ciencias Humanas
Mots-clés
Multidisciplinarias (Ciencias Sociales) editing narrative Audiovisual forms message construction communicative effectivenessSujets proches
Social science Sciences, Social Human sciences Social studies Behavioral sciences Measuring Mensuration Audiovisuals AV materials Audio-visuals Audiovisual materials Audio-visual aids Medida Metrología AudiovisualesCiter ce document
Luís Fernando Morales Morante, « Propuestas para la medición de la carga informativa de los mensajes audiovisuales y sus efectos », Orbis. Revista Científica Ciencias Humanas, ID : 10670/1.yr5s1e
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Résumé
"This article offers a reflection about the validity of basic concepts that define the grammar and structure of audiovisual discourses and its functionality in current communication processes dominated by digital convergence and interactivity. Also, the article offers a theoretical proposal for measuring the load of messages and its expressive-narrative communicative behavior, that is based on semantic coherence (the element that matches the communicative intention of the sender and receiver's attention)."