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2014
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- handle: 10670/1.ysz93h
- halshs: halshs-01370648
- doi: 10.1108/YC-03-2013-00363
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Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1108/YC-03-2013-00363
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Children Corporate social responsibility Strategic marketing Stakeholder theory Adolescents Care ethicsSujets proches
Youngsters Young persons Young people Youths Young persons Young peopleCiter ce document
La Ville (de) Ines-Valérie, « Young people as company stakeholders?: Moving beyond CSR… », HAL-SHS : économie et finance, ID : 10.1108/YC-03-2013-00363
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The case of corporations establishing a relationship with young people – because of the moral responsibility involved – allows us to illustrate the complexities of trying to decide what is morally correct to collectively ensure children's well-being. This paper aims to discuss these issues.