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1 juin 2017
- handle: 10670/1.ytzwax
Ce document est lié à :
10.17230/ad-minister.30.5
info:eu-repo/semantics/openAccess
Mots-clés
Media Entrepreneurship Media Management Venture Creation Media Firm Delphi Method Consensual Definition Consensus.Sujets proches
Entrepreneur IntrapreneurCiter ce document
DATIS KHAJEHEIAN, « MEDIA ENTREPRENEURSHIP: A CONSENSUAL DEFINITION », AD-minister, ID : 10670/1.ytzwax
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Résumé
Media Entrepreneurship has been an ambiguous, unclear and controversial concept and despite of growing academic efforts in the last decade, it is still a poorly defined subject. This paper is an effort to fill this gap by providing a comprehensive definition of media entrepreneurship. Firstly, a literature review conducted and entrepreneurship, media, opportunity and innovation as building blocks of media entrepreneurship explained. Then by using of a mixed of bibliographic method and a Delphi method with multi-stage analysis process, a consensual definition of media entrepreneurship proposed. This definition integrates some key features of the emerging media environment such as distinction of content and platform, value delivery, opportunity development, non-monetary benefit, etc. It is expected that the findings of this research clear the ground for further researches in the field of media entrepreneurship.