8 mars 2016
info:eu-repo/semantics/OpenAccess
Marie Laclau et al., « Public Persuasion », HALSHS : archive ouverte en Sciences de l’Homme et de la Société, ID : 10670/1.yu9akq
This short paper studies the problem of public persuasion, that is, when a sender has to persuade multiple receivers, possibly having heterogenous beliefs, with the same information for all. We show that public persuasion constrains the sender in how he can influence the beliefs of receivers: if the sender wants to influence the beliefs of one particular receiver, he loses all controls over the beliefs of the others. This observation partially generalizes to targeted persuasion.