Reviewing a Consumer Decision Making Model in Online Purchasing: An ex-post fact Study with a Colombian Sample
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1 mai 2016
- handle: 10670/1.yvrmwi
Ce document est lié à :
10.12804/apl34.2.2016.05
info:eu-repo/semantics/openAccess
Sujets proches
DARPA Internet Internet (Computer network) Purchasers Vendors and purchasers--Law and legislation House selling--Law and legislation Venders and purchasers House buying--Law and legislation Pattern Model Decision (Psychology) Decision processes Making decisions Decision analysis Management--Decision making Deciding Management decisionsCiter ce document
Javier Andrés Gómez-Díaz, « Reviewing a Consumer Decision Making Model in Online Purchasing: An ex-post fact Study with a Colombian Sample », Avances en Psicología Latinoamericana, ID : 10670/1.yvrmwi
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Résumé
A review of making purchase decisions through internet was retrospectively reviewed (ex-post-fact) with a sample of 340 people who had (n=187) and who had not purchased online (n=153). The questionnaire that was used includes statement for each of the stages involved in the choice (problem identification, information search, alternatives evaluation, and purchase behavior). Some scales were designed while some others were adapted from the available research literature. Results shows that, through internet, it is more common to perform unplanned purchase, and the information available on the network usually has a significant value in online decision-making. Online purchasers and not purchasers differ on risk perception. Some recommendations to design web pages for commercial use are suggested, and discussion about the evolution of online shopping in Colombia is presented.