How do export managers share information in digital networks ?

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8 décembre 2022

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Ulrike Mayrhofer et al., « How do export managers share information in digital networks ? », HAL-SHS : droit et gestion, ID : 10670/1.yys29r


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Export promotion organizations often create digital business networks in which export intelligence can be exchanged among members. Recent literature indicates that experienced managers are reluctant to exchange information in such networks. We draw on self-regulation and network theories to investigate this phenomenon. Using structural equation modeling, we analyze survey data from 317 export managers who are members of a digital business network. The findings confirm that experienced members are less willing to exchange export intelligence in digital business networks. However, this negative relationship can be mitigated by members’ sense of belonging to the network and by including younger members. This research provides novel insights into the acquisition of export intelligence by analyzing information exchange practices in digital export networks.

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