What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research
Fiche du document
Discipline
Type de document
Périmètre
Langue
Identifiants
- handle: 10670/1.zykxlp
- hal: hal-03718522
- doi: 10.1016/j.lrp.2022.102219
Source
Relations
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.lrp.2022.102219
Collection
Organisation
Mots-clés
L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - MarketingSujets proches
Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketingCiter ce document
Raphaël Maucuer et al., « What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research », HAL-SHS : droit et gestion, ID : 10.1016/j.lrp.2022.102219
Métriques
Partage / Export
Résumé
International audience