Olivier Droulers

Discipline

Gestion et management (47) Sociologie (2) Sciences de l'information et de la communication (2) Littératures (1) Histoire (1) Histoire, Philosophie et Sociologie des sciences (1) Anthropologie sociale et ethnologie (1)

Type de document

Articles (47) Colloques et conférences (17) Livres et chapitres d'ouvrages (12)

Co-auteur

Date

Source

Mot-clé

Administration (56) State, The (29) Political science (29) Influence (29) Estado (29) Administration (29) vie administrative (29) administration (27) Management (27) Administrative law (27) Administration of estates (27) Administration (27) Publics (25) Marketing (21) Neurosciences (21) Research (18) Emotions (16) Attention (16) spectacle (14) Neurosciences (14) Impact (13) Advertising (13) Finance (13) Marketing (13) Usager (13) Marketing (13) Marketing (13) recherche (12) Research (12) Influence (12)

Documents écrit par Olivier Droulers (76) | parle de Olivier Droulers (0)

Why display motion on packaging? The effect of implied motion on consumer behavior
Junwei Yu et al.
Retailing et localisation
Jérôme Baray et al. (17 juin 2021)
Eye-tracking et expérience de magasinage
Morgane Minvielle et al. (17 juin 2021)
Small change, big change – Increasing attention with product package variations
Sophie Lacoste-Badie et al.
Small change, big change – Increasing attention with product package variations
Sophie Lacoste-Badie et al.
Small change, big change – Increasing attention with product package variations
Sophie Lacoste-Badie et al.
Front of pack symmetry influences visual attention
Sophie Lacoste-Badie et al.
Looking at Aesthetic Emotions in Advertising Research Through a Psychophysiological Perspective
Mathieu Lajante et al. (2020)
Lutte contre le tabac auprès des jeunes non-fumeurs : intérêt de l’association d’émotions négatives dans les messages de prévention
Colin Cécile et al.
Which cues (colours and/or warnings) may be the most effective at deterring young people from smoking?
Karine Gallopel-Morvan et al. (12 sept. 2019)
How do smokers respond to pictorial and threatening tobacco warnings? The role of threat level, repeated exposure, type of packs and warning size
Sophie Lacoste-Badie et al. (10 juin 2019)
Dissuasive cigarettes: which cues are the most effective at deterring young people from smoking
Karine Gallopel-Morvan et al. (4 juin 2019)
Lutte contre le tabac auprès des jeunes non-fumeurs : intérêt de l’association d’émotions négatives dans les messages de prévention
Cécile Colin et al. (2019)
Face Presence and Gaze Direction In Print Advertisements: How They Influence Consumer Responses: An Eye-Tracking Study
Safaa Adil et al. (1 déc. 2018)
Les études de marché en retailing
Jean-Philippe Croizean et al.
Eye tracking et expérience de magasinage : premiers enseignements
Morgane Minvielle et al. (2018)
Typography in destination advertising: Exploratory study and research perspectives
Jennifer Amar et al.
The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods
Olivier Droulers et al. (14 sept. 2017)
How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
Mathieu Lajante et al. (7 mars 2017)
Heraldry and brand logotypes: 800 years of color combinations
Olivier Droulers (21 nov. 2016)
The legibility of food package information in France: an equal challenge for young and elderly consumers?
Olivier Droulers et al.
The legibility of food package information in France: an equal challenge for young and elderly consumers?
Olivier Droulers et al.
Can dissuasive cigarettes influence young peoples’ perceptions of smoking?
Karine Gallopel et al. (2016)
Peut-on influencer la représentation du tabagisme et l’envie de fumer chez les jeunes en modifiant le design des cigarettes
Clémentine Drouet et al. (2016)
Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs
Olivier Droulers et al.

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