Aurélie Hemonnet-Goujot

Discipline

Gestion et management (12) Sciences de l'information et de la communication (1) Economies et finances (1)

Type de document

Articles (10) Colloques et conférences (5)

Co-auteur

Pierre Valette-Florence

Samia Moumade

Ludivine Ravat

Delphine Manceau

Sandrine Hollet-Haudebert

Celine Abecassis-Moedas

Cyrielle Vellera

Antonin Ricard

Catherine Pardo

Fanny Magnoni

Luis Lages

Aurélie Kessous

Elodie Jouny-Rivier

Björn Ivens

Anne‐marie Guerin

Julie Fabbri

Date

Source

HAL SHS (Sciences de l’Homme et de la Société) (15)

Mot-clé

Administration (14) administration (12) State, The (12) Political science (12) Management (12) Administrative law (12) Administration of estates (12) Administration (12) Research (8) recherche (7) Research (7) marketing (6) innovation (6) Marketing (6) Marketing (6) Analysis (6) Design (5) littérature (4) analyse (4) Interviews (4) Process (Law) (4) Perspective (4) New products (4) Literature (4) Design (4) Consumers (4) Comprehension (4) Building (4) Interviews (4) produit (3)

Documents écrit par Aurélie Hemonnet-Goujot (15) | parle de Aurélie Hemonnet-Goujot (1)

Activisme de la marque : les rôles de la légitimité de la marque et de la distance psychologique dans la relation entre le consommateur et la marque

Samia Moumade et al. (3 avr. 2024)

Exploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach

Ludivine Ravat et al.

Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior

Samia Moumade et al. (11 juil. 2023)

Data-driven innovation capability of marketing for B2B firms: definition and construction process

Ludivine Ravat et al. (21 juin 2023)

Crowdsourcing innovation challenges: How participants react when their ideas are rejected

Cyrielle Vellera et al. (1 févr. 2023)

Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes

Ludivine Ravat et al. (19 janv. 2023)

Network creativity: A conceptual lens for inter- and intra-organisational creative processes

Aurélie Hemonnet-Goujot et al.

“All you need is love”. From product design value perception to luxury brand love: An integrated framework

Aurélie Hemonnet-Goujot et al.

The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience

Aurélie Hemonnet-Goujot et al.

Cognitif ou affectif? Une double perspective de la relation consommateur-marque dans l'activisme de marque

Samia Moumade et al. (26 mai 2021)

L'ÈRE DU « WOKE-WASHING » : COMMENT LES CONSOMMATEURS PERÇOIVENT L'ACTIVISME DE MARQUE ?

Samia Moumade et al. (19 mai 2021)

When external design and marketing collaborate to develop new products: A typology of patterns

Aurélie Hemonnet-Goujot et al.

Frameworks for innovation, collaboration, and change: Value creation wheel, design thinking, creative problem‐solving, and lean

Luis Lages et al. (4 mars 2020)

Drivers and Pathways of NPD Success in the Marketing-External Design Relationship

Aurélie Hemonnet-Goujot et al. (1 mars 2019)

Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation

Aurélie Hemonnet-Goujot et al. (1 juil. 2016)