Territoires numériques de marques

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Laurence Allard et al., « Territoires numériques de marques », Questions de communication, ID : 10.4000/questionsdecommunication.15295

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Le Dossier ouvre un espace réflexif sur les catégories et les méthodes d’analyse des territoires numériques de marques. Les Échanges sur la théorie du récit se clôturent et de nouveaux sur les images conversationnelles s’ouvrent. Les Notes de recherche portent sur la temporalité de la controverse sur le nucléaire, l’éducation aux médias dans les discours des ministres de l’Éducation, les représentations de la technique dans les séries Cop and lab, le lien entre open data et métropoles, la restructuration de la filière musicale à Détroit, et la présence du Téléthon sur Twitter. En VO se penche sur le métier de journaliste. Le Focus est mis sur Avec L’Immigration. Mesurer, débattre, agir de François Héran et une comparaison de deux œuvres traitant de l’imprimé. Les Notes de lecture rendent compte de plus de 50 publications. This Issue provides a reflection forum on categories and methods of analysis of digital territories of brands. Exchanges on story theory end and new exchanges on conversational images start. Research Notes cover the temporality of the nuclear controversy, media education in the speeches of the ministers of education, the representations of the technique in the Cop and lab series, the link between open data and metropolis, the restructuring of the music industry in Detroit, and the presence of the Telethon on Twitter. En VO considers the job of journalist. The Focus is made on Avec L’Immigration. Mesurer, débattre, agir by François Héran and a comparison between two books on print. The Book Reviews offer succinct overviews and analyses of publications in the field of information and communication.

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Territoires numériques de marques

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