A multi-study investigation of outcomes of franchisees' affective commitment to their franchise organization
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2013
- handle: 10670/1.83zvx8
- halshs: halshs-00846607
- doi: 10.1111/etap.12050
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1111/etap.12050
Mots-clés
franchise organization emotional attachment continuance commitment franchisee objective performanceSujets proches
Voting rights Suffrage--Law and legislation Franchise Right to vote Electoral politics Franchise PollsCiter ce document
Karim Mignonac et al., « A multi-study investigation of outcomes of franchisees' affective commitment to their franchise organization », HAL-SHS : droit et gestion, ID : 10.1111/etap.12050
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Résumé
Franchisees' affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee's affective commitment and franchisee outcomes. We found that affective commitment to the franchise organization was positively related to franchisee objective performance (Study 1) and intent to acquire additional units (Study 2), and negatively related to franchisee opportunism (Study 3) and intent to leave the franchise organization, particularly when continuance commitment (i.e., commitment based on the cost associated with membership to the franchise) was low (Study 4). The implications of these findings are discussed.