Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences
Fiche du document
- handle: 10670/1.a9x4ag
- halshs: halshs-04159574
- doi: 10.1016/j.jbusres.2022.03.092
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2022.03.092
http://creativecommons.org/licenses/by/ , info:eu-repo/semantics/OpenAccess
Mots-clés
Luxury restaurants Gastronomy Digitalized experience Online customer experience Luxury restaurants Gastronomy Digitalized experience Online customer experienceSujets proches
EatingCiter ce document
Florence Jeannot et al., « Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences », HAL-SHS : droit et gestion, ID : 10.1016/j.jbusres.2022.03.092
Métriques
Partage / Export
Résumé
Like many other activities, luxury gastronomy has been affected by the COVID-19 pandemic. To maintain a certain level of turnover, luxury restaurants had to innovate by digitalizing their offer, that is, delivering a customer journey that encompasses digital and physical consumer experiences. Based on the two approaches to customer experience (dimension-and stageoriented), the aim of this research is to propose and test a model of the digitalized gastronomy experience that includes its antecedents and consequences. A qualitative study (Study 1), involving 15 restaurant chefs and experts, defines the digitalized gastronomy experience and identifies the dimensions and customer journey stages associated with that experience. A quantitative study (Study 2) of 217 French consumers of luxury gastronomy validates the proposed conceptualization, its antecedents (website elements and psychological variables), and its consequences (purchase intentions). We also confirm the role of involvement in gastronomy as a contingent variable.