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- ISIDORE Id: 10670/1.e9194c...
- hal: hal-03476649
- doi: 10.3390/su132112310
- WOS: 000726433400001
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info:eu-repo/semantics/altIdentifier/doi/10.3390/su132112310
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info:eu-repo/grantAgreement/EC/FP7/618127/EU/Coordination of the Agricultural Research in the Mediterranean/ARIMNET2
http://creativecommons.org/licenses/by/ , info:eu-repo/semantics/OpenAccess
Mots-clés
olive oil attitudes consumer behavior sustainability labelsSujets proches
Price labels Labeling Labelling Grade labelingCiter ce document
Yamna Erraach et al., « Sustainability labels on olive oil: A review on consumer attitudes and behavior », HAL SHS (Sciences de l’Homme et de la Société), ID : 10.3390/su132112310
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Résumé
Product labeling is a way to inform consumers and increase their awareness about sustainability attributes of products. It guarantees the use of specific production conditions, promotes market incentives and highlights environmental, social and/or ethical product attributes. This study provides a literature review of sustainability labels on olive oil including consumer attitudes and behavior towards this product. Results show that consumers have positive attitudes towards olive oil carrying sustainability labels and are willing to pay more for olive oil carrying those labels. However, the major drivers of this behavior are far from being related to sustainability. This insight jeopardizes the main objective of those labels and suggests more clarifications about the information delivered by them. More in-depth investigations are needed about the drivers of consumer behavior towards olive oil carrying sustainability labels.
