Fiche du document
- handle: 10670/1.fx2ue4
- hal: hal-00565479
- doi: 10.1057/bm.2008.52
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1057/bm.2008.52
Sujets proches
Supraliminal perception Products, Manufactured Manufactured goods Products Manufactured productsCiter ce document
Bruno Godey et al., « An international perspective on luxury brand and country of origin effect », HAL-SHS : droit et gestion, ID : 10.1057/bm.2008.52
Métriques
Partage / Export
Résumé
The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).