Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries
Fiche du document
- handle: 10670/1.ntpztj
- hal: hal-02935812
- doi: 10.3390/nu12092650
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.3390/nu12092650
http://creativecommons.org/licenses/by/ , info:eu-repo/semantics/OpenAccess
Mots-clés
Fish species Nutrition and health claim Sustainability label Consumers’ preferences willingness to pay (WTP) Choice experimentCiter ce document
Davide Menozzi et al., « Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries », HAL-SHS : économie et finance, ID : 10.3390/nu12092650
Métriques
Partage / Export
Résumé
Seafood products are important sources of protein and components of a healthy andsustainable diet. Understanding consumers’ preferences for fish products is crucial for increasingfish consumption. This article reports the consumer preferences and willingness to pay (WTP) fordifferent fish species and attributes on representative samples in five European countries (n = 2509):France, Germany, Italy, Spain, and the UK. Consumer choices were investigated for fresh fish in aretail market under hypothetical situations arranged by a labelled choice experiment conducted forseven fish species: Cod, herring, seabass, seabream, salmon, trout, and pangasius. The results showthe highest premiums for wild-caught fish than farm-raised alternatives. Ready-to-cook productsare generally preferred to whole fish, whereas fish fillet preference is more species-specific. Theresults show positive premiums for a sustainability label and nutrition and health claims, with highheterogeneity across countries and species. With consumers’ preferences and WTP being largelycountry- and fish-dependent, businesses (fish companies, retailers, and others) should consider thespecific market context and adapt their labelling strategies accordingly. Public authoritiescampaigns should inform consumers about the tangible benefits related with health andenvironmental labels.