Contractualisations, profit margin build-up and actions to valorize sea food : from producer to retailer
Fiche du document
15 mai 2003
- handle: 10670/1.wz1xpc
- hal: hal-02311402
- PRODINRA: 485689
http://creativecommons.org/licenses/by-nc-nd/ , info:eu-repo/semantics/OpenAccess
Mots-clés
food distribution fish statistical analysis GRANDE DISTRIBUTION CENTRALISATION PECHE GRANDE SURFACE COMMERCE DE DETAIL Contractualisation marketing distribution alimentaire poisson analyse statistique commercialisation marketingSujets proches
Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketingCiter ce document
Stéphane Gouin et al., « Contractualisations, profit margin build-up and actions to valorize sea food : from producer to retailer », HAL-SHS : économie et finance, ID : 10670/1.wz1xpc
Métriques
Partage / Export
Résumé
The first part of this paper describes the on-going evolutions of contractualisation. The second partanalyses the new marketing and commercial policies applied to sea food in the various French retail chains,profit margin make up and commercial valorisation in particular.